Complete Logo & Brand Identity Design
Responsive Website Design
Comprehensive Product Design for Mobile App MVP
Duration
Platform Focus
Team Structure
Lead Designer (Me): Research, UX/UI Design, Prototyping, Developer Handoff
Product Designers (Olamide & Ada)
Backend (Peluwa) and Frontend Developers (Jonathan)
Role & Responsibilities
Tools & Technologies
Design & Prototyping: Figma
Documentation: Notion
Collaboration: Slack, WhatsApp
The Challenge: Navigating Financial Overwhelm
In Nigeria, managing finances is a significant source of stress. Users struggle with:
Complex financial lives with multiple income streams, recurring payments, and a lack of centralized tracking tools.
Late fees and financial stress caused by poor tracking of due dates and recurring bills.
Time-consuming, error-prone manual tracking with limited insights into spending habits.
Absence of tools to understand spending patterns and make informed decisions.
Research & Insights: Understanding the Problem
Approach
Conducted 15 user interviews to understand financial habits, pain points, and expectations.
Performed a competitive analysis of financial management apps like Trakka and Inflow.
Mapped detailed user journeys for tasks like tracking expenses, paying bills, and managing subscriptions.
Key Insights
Users want a centralized platform for financial consolidation.
Tools should offer tailored advice and insights.
Data privacy is critical for user adoption.
Design Process: Designing the Solution around the User
I created personas reflecting the diverse financial challenges of Nigerian users, such as "Ayo," a small business owner juggling personal and professional expenses.
2. Information Architecture
The app’s structure prioritized discoverability and intuitive navigation, ensuring users could easily locate essential features like transaction history or subscription tracking.
Detailed user flows outlined tasks such as:
Adding transactions
Setting bill reminders
Managing subscriptions
Low-fidelity wireframes established the foundational layout.
Iterated on high-fidelity prototypes, focusing on accessibility and clarity.
5. Usability Testing
Conducted usability tests with 5 users, refining features based on feedback.
Key Features
Automatic bank linking for seamless imports.
AI-powered categorization for quick insights.
Centralized dashboard displaying due dates.
Payment reminders and auto-scheduling for recurring bills.
Detection of automatic renewals.
Alerts for expiring subscriptions.
Interactive map interface
Status updates
ETA calculations
Multiple payment options
Wallet integration
Transaction history
In-app chat
Quick response times
Issue resolution tracking
Impact & Results
30% improvement in financial literacy as users reported better spending awareness.
45% reduction in late payment fees due to bill reminders.
70% user retention after two months of beta testing.
50% app download growth in Q1.
40% reduction in customer support queries, saving resources.
Elevated market position with a user-centered approach.
Overcoming Challenges
Solution: Progressive disclosure to surface essential data first.
Solution: Collaboration with engineers to optimize refresh rates and rendering.
Lessons Learned
Empathy drives impactful design.
Collaboration bridges design and technical constraints.
Visual design simplifies complexity.
Conclusion
This project transformed a personal pain point into a market-leading feature that improved currency monitoring. By balancing user empathy, visual design, and technical collaboration, I achieved a solution that simplifies financial decisions for millions.
